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Vogue Eyewear

An Abridged History of Vogue Eyewear

by Ian McCulloch

Vogue means a lot of different things to a lot of different people. To some, it’s a pose to be delivered alongside an iconic song. To others, it’s the defining fashion magazine of the last century and before. To others, it’s the ultimate eyewear brand, inspired by and sharing a name with these other two pillars of style. But how did Vogue shades and glasses become such an important element of the eyewear market? 


This blog will explore the history and timeline of Vogue Eyewear, showing how the brand moved from being a soundalike to a major player in the world of spectacles. 


1973 | The first Vogue Eyewear store is born in Italy

The brand was born in Florence, Italy, taking direct inspiration from the legendary magazine, with the goal of creating the same trendsetting status within the world of glasses and sunglasses. Their first few styles were very 70s, with the oversized shapes, classic lenses and colour schemes often inspired by the shades on display in the homonymous magazine. 


1980s | Moves into unisex styles

The 80s saw the introduction of Vogue sunglasses for ladies and gentlemen alike, with the brand introducing specs and shades beyond their initial feminine focus. 


1990 | The Luxottica acquisition

In 1990, Vogue shades and glasses were turned on their head forever when the company was acquired by Luxottica. Luxottica (now partnered with Essilor) is the world’s leading spectacle manufacturer, with massive resources and an impressive global distribution network. Their purchase of Vogue Eyewear resulted in a huge production boost and marketing enhancement, allowing the small Italian company to become a major player in the eyewear industry. 


2000s – present | Celebrity endorsements & sustained growth

The Luxottica acquisition proved to be the ultimate boost for Vogue Eyewear, allowing the company to be seen by many more people through several high-profile endorsements. Some of the most significant campaigns included: 


  • Gisele Bündchen partnered with the brand in the Noughties

  • The 2010s offensive, with ambassadors including iconic fashionistas like Kate Moss, Eva Mendes and Gigi Hadid – this era also saw the rise of co-designed collections from fashion fan favourites

  • Hailey Bieber being the top ambassador of the 2020s, with various collections under her belt

  • Milly Bobby Brown created a playful collection to connect with Gen Z


These partnerships have helped to focus Vogue Eyewear on the right audience of younger, fashion-savvy consumers (mostly women) who are eager to stay ahead of trends without spending a fortune. While not technically partnered with the legendary publication, they’ve managed to foster a reputation that feels cohesive with its namesake. 


Vogue Eyewear is here to stay

In over 50 years, Vogue women’s sunglasses and glasses frames have become a significant limb of the overarching spectacle industry. By channelling the magazine before them, they’ve managed to stay at the forefront of trends and move with the times seamlessly. They’re more than just a soundalike – they’re a mainstay for stylish spec-wearers across the world. 


For more insights into the eyewear industry, visit our blog today.

by Ian McCulloch